MegaRide Group will exhibit in collaboration with ANFIA at PMW Expo 2026, taking place on 11–12 November in Cologne, Germany. The Group will present its technologies for motorsport applications, covering tire simulation, compound characterization and onboard virtual sensing.

MegaRide develops physics-based tire models that describe how grip, temperature and wear evolve during a lap and across a race stint. Used in desktop simulations and driving simulators, these models help drivers and engineers assess tire response, compare setup options and prepare qualifying and race strategies. Race support activities provide track data acquisition and analysis to characterize tire behavior and support simulation work.


VESevo measures the viscoelastic properties of racing compounds directly on the tread, without removing samples or damaging the tire. Teams can compare compounds, assess their consistency and track changes in material properties before and after track use. Repeated tests on the same tire provide data to support tire selection and management throughout a race weekend.

RIDEsense develops virtual sensors to estimate grip, sideslip angle, internal tire temperatures and wear in real time. The software platform provides data for vehicle and tire dynamics analysis, particularly in championships with limited onboard instrumentation.

Visit us at stand 4080 to meet the MegaRide Group team and discover our technologies for motorsport and automotive applications.